Rodney J. Moore

Michael Jordan or the NBA? Tony Hawk or the X Games?
Possibly the first choice a marketer has to make when diving into sports sponsorship is whether to link up with the star athlete or the sport where he shows off his dazzling skill.
"You can do both," says Dean Bonham, CEO of the Bonham Group, a sports marketing consultancy, "but if the operative term is long-term, then clearly you're much better off with the sport because the life of an athlete is very limited. Michael Jordan certainly is a...

Commissioned blog article for the b-to-b focused blog of UPS.

Author teaches Net marketing | BtoB - AdAge

Exec outlines logical shipping strategy | BtoB - Ad...

Paying for hospital equipment by Rodney J. Moore. News | Feb 11, 2014. Squeezed budgets make it difficult to finance hospital equipment, so hospitals are ......

Get B2B search engine marketing strategy advice. BtoB Magazine covers business to business SEO trends and the most current B2B SEO news.

Insights into marketing and branding projects geared toward artists and graphic designers. Trade publication writing was involved.

Trade publication article focused on graphic artists and their craft.

Feb 26, 2014 ... ... and that's whey we should be doing it." Rodney J. Moore is a freelance journalist and healthcare content provider based in Nashville, Tenn....